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Facebook benefits the most from large corporations advertising on their platform, and although small businesses add to that revenue, they certainly aren’t the primary players in Facebook’s advertising business model. Like many things these days, this sentiment is true but somewhat misleading and manipulating. With popular documentaries such as “The Social Dilemma” in addition to years of user data scandals, It can be assumed that a majority of iOS users will opt out of Facebook’s tracking.įacebook has responded by attacking Apple’s decision, stating that it is going to negatively affect small businesses looking to advertise on their platform. From that number of users there will be a percentage who will actually allow the app to track their data but how many of which that will be is unknown and not likely to be a large fraction of the overall. Out of that 79.9%, there will be a large portion who will be using an iOS device with the iOS 14 update. According to, 79.9% of users on Facebook only use the application on their mobile phone compared to 1.7% only using it on desktop or laptop computers.
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![purify app facebook ads purify app facebook ads](https://taylorhieber.co/wp-content/uploads/2020/06/Facebook-Ad-Overview-Featured.png)
#PURIFY APP FACEBOOK ADS UPDATE#
This update has the potential to be extremely detrimental to their revenue. It’s clear through Facebook’s reaction to these updates that they are very worried, some might even say they’re panicking.
#PURIFY APP FACEBOOK ADS HOW TO#
Update: Now that iOS 14 is in full swing, here are some guides on how to advertise effectively: So read on if you want to continue getting the most out of your marketing and advertising efforts on the Facebook platform.
![purify app facebook ads purify app facebook ads](https://uploads-ssl.webflow.com/5c42a983fe04b162953d3f3a/5cb00993c08e6fb137a3a444_fb1.jpg)
Help you plan and strategize in response to the update.Clarify how it will affect your Facebook advertising.Demystify exactly what the iOS update entails.But this time, however, the threat appears to be rather significant and you can tell this by the response that Facebook is having towards the policy.